Qualification: BSB60520 Advanced Diploma of Marketing and Communication

Qualification CRICOS Code: 105057K

Qualification Status: Current

AQF Level: 6

Entry Requirement:

Entry to this qualification is limited to those who:

• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or

• Have four years equivalent full-time relevant work experience

In addition to above they must at least:

• Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.

• Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Newton College is able to provide.

• Have successfully completed Australian year 12 or equivalent

• Are at least at age of 18 on the date of course commencement

• Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Newton College to identify student’s needs for additional support during their study with Newton College.

Covid-19 Variation to Delivery and Assessment Strategy

Total Core Units: 4

Total Electives Units: 8

Total Course Duration: 78 Weeks

Mode of Delivery: Face to face (Classroom based) / Flexible learning (Covid-19) 20 hours per week.

Location of course:

• 98 Cleveland Street, Greenslopes QLD 4120
• Level 10, 190 Queen Street, Melbourne VIC 3000
• Level 10, 108 Lonsdale Street, Melbourne VIC 3000

Total Terms: 6 Terms

Possible Employer Pathways: Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager

Course Structure:

A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification. We have selected the following units:

Unit Code	Unit Name	Core/ Elective
BSBMKG621	Develop organisational marketing strategy	Core
BSBMKG622	Manage organisational marketing processes	Core
BSBMKG623	Develop marketing plans	Core
BSBTWK601	Develop and maintain strategic business networks	Core
BSBMKG624	Manage market research	Elective
BSBMKG626	Develop advertising campaigns	Elective
BSBMKG627	Execute advertising campaigns	Elective
BSBCRT611	Apply critical thinking for complex problem solving	Elective
BSBFIN501	Manage budgets and financial plans	Elective
BSBLDR601	Lead and manage organisational change	Elective
BSBOPS601	Develop and implement business plans	Elective
BSBSTR601	Manage innovation and continuous improvement	Elective

For more course information, check the course flyer: BSB60520 Advanced Diploma of Marketing and Communication

Note:

1. For international student course fee details, please refer to the International Student Prospectus .

2. For domestic student course fee details, please contact Newton College.

3. Newton College does not guarantee that:

i) a learner/student will successfully complete a training product on its scope of registration; or

ii) a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 of Standards of Registered Training Organisation 2015; or

iii) a learner/student will obtain a particular employment outcome where this is outside the control of the Newton College