Qualification: BSB60520 Advanced Diploma of Marketing and Communication
Qualification CRICOS Code: 105057K
Qualification Status: Current
AQF Level: 6
Entry Requirement:
Entry to this qualification is limited to those who:
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Have completed BSB52415 Diploma of Marketing and Communication. OR
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Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR
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Have four years equivalent full-time relevant work experience.
In addition to above they must at least:
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Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.
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Student must have sound digital literacy and access to working internet.
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Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Newton College is able to provide.
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Have successfully completed Australian year 12 or equivalent.
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Are at least at age of 18 on the date of course commencement.
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Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Newton College to identify student’s needs for additional support during their study with Newton College.
Total Units: 12
Total Core Units: 4
Total Electives Units: 8
Total Course Duration: 78 Weeks
Mode of Delivery: Face-to-face 20 hours per week of delivery and assessment. In addition, students are allocated 5 hours of unsupervised self-study each week.
Location of course:
- 98 Cleveland Street, Greenslopes QLD 4120
- Level 10, 190 Queen Street, Melbourne VIC 3000
- Level 7, 55 Swanston Street, Melbourne VIC 3000 Australia
Total Terms: 6 Terms of 11 weeks each
Total Course Fee: AUD$18,500
Tuition Fee: AUD$18,000
Application Fee: AUD$250
Material Fee: AUD$250
Possible Employer Pathways: Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager, etc.
Course Description:
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure:
A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification. We have selected the following units:
Unit Code | Unit Name | Core/ Elective |
BSBMKG621 | Develop organisational marketing strategy | Core |
BSBMKG622 | Manage organisational marketing processes | Core |
BSBMKG623 | Develop marketing plans | Core |
BSBTWK601 | Develop and maintain strategic business networks | Core |
BSBMKG624 | Manage market research | Elective |
BSBMKG626 | Develop advertising campaigns | Elective |
BSBMKG627 | Execute advertising campaigns | Elective |
BSBCRT611 | Apply critical thinking for complex problem solving | Elective |
BSBFIN501 | Manage budgets and financial plans | Elective |
BSBLDR601 | Lead and manage organisational change | Elective |
BSBOPS601 | Develop and implement business plans | Elective |
BSBSTR601 | Manage innovation and continuous improvement | Elective |
Note:
1. For international student course fee details, please refer to the International Student Prospectus .
2. For domestic student course fee details, please contact Newton College.
3. Newton College does not guarantee that:
i) a learner/student will successfully complete a training product on its scope of registration; or
ii) a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 of Standards of Registered Training Organisation 2015; or
iii) a learner/student will obtain a particular employment outcome where this is outside the control of the Newton College