Qualification: BSB50620 Diploma of Marketing and Communication

Qualification CRICOS Code: 105056M

Qualification Status: Current

AQF Level: 5

Entry Requirement:

Entry to this qualification is limited to those who:

• Have completed BSB42415 Certificate IV in Marketing and Communication. OR

• Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or OR

• Have two years equivalent full-time relevant work experience.

In addition to above student must at least:

• Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.

• Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Newton College is able to provide.

• Student must have sound digital literacy and access to working internet.

• Have successfully completed Australian year 12 or equivalent.

• Are at least at age of 18 on the date of course commencement.

• Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Newton College to identify student’s needs for additional support during their study with Newton College.

Total Units: 12

Total Core Units: 5

Total Electives Units: 7

Total Course Duration: 52 weeks including 44 weeks of study and 8 weeks of break.

Mode of Delivery: Face-to-face 20 hours per week of delivery and assessment. In addition, students are allocated 5 hours of unsupervised self-study each week.

Location of course:

• 98 Cleveland Street, Greenslopes QLD 4120
• Level 10, 190 Queen Street, Melbourne VIC 3000
• Level 7, 55 Swanston Street, Melbourne VIC 3000

Total Terms: 4 Terms of 11 weeks each

Total Course Fee: AUD$12,500

Tuition Fee: AUD$12,000

Application Fee: AUD$250

Material Fee: AUD$250

Possible Employer Pathways: Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader.

Course Description:

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course Structure:

A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.We have selected the following units:

Unit Code	Unit Name	Core/ Elective
BSBMKG541	Identify and evaluate marketing opportunities	Core
BSBMKG542	Establish and monitor the marketing mix	Core
BSBMKG552	Design and develop marketing communication plans	Core
BSBMKG555	Write persuasive copy	Core
BSBPMG430	Undertake project work	Core
BSBMKG543	Plan and interpret market research	Elective
BSBMKG546	Develop social media engagement plans	Elective
BSBMKG551	Create multiplatform advertisements for mass media	Elective
BSBCRT512	Originate and develop concepts	Elective
BSBOPS504	Manage business risk	Elective
BSBOPS505	Manage organisational customer service	Elective
BSBPEF501	Manage personal and professional development	Elective

Note:

1. For international student course fee details, please refer to the International Student Prospectus .

2. For domestic student course fee details, please contact Newton College.

3. Newton College does not guarantee that:

i) a learner/student will successfully complete a training product on its scope of registration; or

ii) a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 of Standards of Registered Training Organisation 2015; or

iii) a learner/student will obtain a particular employment outcome where this is outside the control of the Newton College