Qualification: BSB40820 Certificate IV in Marketing and Communication

Qualification CRICOS Code: 105055A

Qualification Status: Current

AQF Level: 4

Entry Requirement:

There are no pre-requisites for any of the units of competency contained within it. This course is available to all international students and Newton College requires that students are able to provide evidence that they:

• Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.

• Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Newton College is able to provide.

• Student must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.

• Have successfully completed Australian year 12 or equivalent.

• Are at least at age of 18 on the date of course commencement.

• Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Newton College to identify student’s needs for additional support during their study with Newton College.

Total Units: 12

Total Core Units: 6

Total Electives Units: 6

Total Course Duration: 52 Weeks (44 weeks of study and 8 weeks of term break)

Mode of Delivery: Face-to-face 20 hours per week of delivery and assessment. In addition, students are allocated 5 hours of unsupervised self-study each week.

Location of course:

• 98 Cleveland Street, Greenslopes QLD 4120
• Level 10, 190 Queen Street, Melbourne VIC 3000
• Level 7, 55 Swanston Street, Melbourne VIC 3000

Total Terms: 4 Terms of 11 weeks each

Total Course Fee: AUD$9,500

Tuition Fee: AUD$9,000

Application Fee: AUD$250

Material Fee: AUD$250

Possible Employer Pathways: Media Planner, Community Relations Team Leader (Local Government), Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Copywriter, Advertising Account Coordinator, Market Research Assistant, Analyst, Marketing Coordinator, Promotions Assistant Manager, Media Assistant, etc.

Course Description:

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Structure:

A total of 12 Units (6 Core and 6 electives) must be completed and deemed competent to achieve the qualification BSB40820 Certificate IV in Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Unit Code	Unit Name	Core/ Elective
BSBCMM411	Make a presentation	Core
BSBCRT412	Articulate, present and debate ideas	Core
BSBMKG433	Undertake marketing activities	Core
BSBMKG435	Analyse consumer behaviour	Core
BSBMKG439	Develop and apply knowledge of communication industry	Core
BSBMKG434	Promote products and services	Elective
BSBWRT411	Write complex documents	Core
BSBCRT412	Articulate, present and debate ideas	Elective
BSBTWK503	Manage meetings	Elective
BSBTEC303	Create electronic presentation	Elective
BSBPEF402	Develop personal work priorities	Elective
BSBMKG434	Promote products and services	Elective
BSBMKG440	Apply marketing communication across a convergent industry	Elective

Note:

1. For international student course fee details, please refer to the International Student Prospectus .

2. For domestic student course fee details, please contact Newton College.

3. Newton College does not guarantee that:

i) a learner/student will successfully complete a training product on its scope of registration; or

ii) a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 of Standards of Registered Training Organisation 2015; or

iii) a learner/student will obtain a particular employment outcome where this is outside the control of the Newton College