BSB52415 Diploma of Marketing and Communication

Qualification: BSB52415 Diploma of Marketing and Communication

Qualification CRICOS Code: 102369G

Qualification Status: Current

AQF Level: 5

Entry Requirement:

There are no pre-requisites for any of the units of competency contained within it. This course is available to all international students and Newton College requires that students are able to provide evidence that they:

  • Must have successfully completed all core units in BSB42415 Certificate IV in Marketing and Communication.

  • Have demonstrated an IELTS level of at least 5.5 or equivalent (test results must be no more than 2 years old) or the successful completion of at least General English Upper Intermediate or English for Academic Purposes Upper Intermediate level.

  • Have successfully completed Australian year 12 or equivalent.

  • Are at least at age of 18 on the date of course commencement.

  • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Newton College is able to provide (applicable for Level 1 countries only).

  • Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Newton College to identify student’s needs for additional support during their study with Newton College.

Total Core Units: 3

Total Electives Units: 9

Mode of Delivery: Face-to-face 20 hours per week.

Total Course Duration: 52 Weeks

Delivery Location: Melbourne Campus

Total Terms: 4 Terms

Possible Employer Pathways: Sales Manager, Paralegal, Marketing Coordinator, Marketing Team Leader, Public Relations Manager, Product Manager, International Marketing Coordinator (Education), Marketing Manager, Executive Assistant, International Marketing Manager (Education), Campaign Manager, Legal Services Support Officer.

Course Structure:

A total of 12 Units (3 Core and 9 electives) must be completed and deemed competent to achieve the qualification BSB52415 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification. We have selected the following units:

Core BSBMKG507 Interpret market trends and developments
Core BSBMKG523 Design and develop an integrated marketing communication plan
Core BSBPMG522 Undertake project work
Elective BSBCRT501 Originate and develop concepts
Elective BSBMKG506 Plan market research
Elective BSBMKG501 Identify and evaluate marketing opportunities
Elective BSBMKG502 Establish and adjust the marketing mix
Elective BSBLDR502 Lead and manage effective workplace relationships
Elective BSBMKG518 Plan and implement services marketing
Elective BSBMKG519 Plan and implement business-to-business marketing
Elective BSBMKG514 Implement and monitor marketing activities
Elective BSBFIM501 Manage budgets and financial plans

Newton College’s Diploma of Marketing and Communication Course (BSB52415) is made available to the students via face-to-face sessions held in fully equipped, contemporary classes. The training is a blend of theory and practical examinations, both conducted within the college premises. Each student who has enrolled for the course is expected to pass all the 12 units to conclude the training program.


1. For international student course fee details, please refer to the International Student Prospectus .

2. For domestic student course fee details, please contact Newton College.

3. Newton College does not guarantee that:

i) a learner/student will successfully complete a training product on its scope of registration; or

ii) a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 of Standards of Registered Training Organisation 2015; or

iii) a learner/student will obtain a particular employment outcome where this is outside the control of the Newton College


  • Newton College Pty Ltd T/A Newton College
  • Brisbane Campus Address: 98 Cleveland Street, Greenslopes, QLD 4120
  • Brisbane Campus Landline Number: (07) 3324 2705
  • Email: [email protected]
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  • ABN: 75 609 329 973 RTO Code: 41437 Cricos Provider Code: 03598G
  • Melbourne Campus Adr. 1: Level 10, 190 Queen St., Melbourne, VIC 3000
  • Melbourne Campus Adr. 2: Level 10, 108 Lonsdale St., Melbourne, VIC 3000
  • Melbourne Campus Landline Number: (03) 9640 0057
  • Working Hours: Monday - Friday: 9:30 am - 5:30 pm